Outdoor Advertising Association of America Archives: Operations and Activities category, 1885-2001 and undated.

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Outdoor Advertising Association of America Archives: Operations and Activities category, 1885-2001 and undated.

http://www.worldcat.org/oclc/62354033

The Operations and Activities category documents the range of activities undertaken by the OAAA. These included sales, industry promotion and education, the monitoring of legislation and public policy affecting outdoor advertising, and public service campaigns. These files show the interactions between the OAAA and both governmental and non-governmental agencies and interest groups, such as the American Automobile Association, the National Safety Council, the Advertising Council (and its precursor the War Advertising Council), and the General Federation of Women's Clubs, as well as some notable individual activists such as Elizabeth Lawton. The Archives show the relationships, sometimes oppositional but frequently collaborative, between these agencies and the OAAA, over topics that included legislation and litigation over the regulation of outdoor advertising (at state and local as well as at the federal level) displays (posters, signs, and billboards), patriotism (especially during World War II), the energy crisis, urban renewal, zoning ordinances, the Highway Beautification Act (pursuant to the Federal Highway Acts), and highway and traffic safety. Also included in this category are case studies of a wide range of outdoor advertising campaigns, involving such client companies as the Kellogg Company, Ford Motor Company, the Morton Salt Company, Swift and Co., the Clark Candy Company (now owned by New England Confectionery Company). In addition, the OAAA and its membership conducted advertising campaigns designed to demonstrate the effectiveness of the outdoor medium, using famous figures such as Calvin Coolidge, Woodrow Wilson, Miss America Shirley Cothran, and even with a fictitious automobile, the "Testa" car.

1785660 items.

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7811836

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 15 Entities related to this resource.

Swift & Company.

http://n2t.net/ark:/99166/w6qd0vb9 (corporateBody)

Wilson, Woodrow, 1856-1924

http://n2t.net/ark:/99166/w6tz45h7 (person)

Woodrow Wilson (b. Thomas Woodrow Wilson, December 28, 1856, Staunton, Virginia-d.February 3, 1924, Washington, D.C.), was the twenty-eight President of the United States, 1913-1921; Governor of New Jersey, 1911-1913; and president of Princeton University, 1902-1910. Biographical Note 1856, Dec. 28 Born, Staunton, Va. 1870 ...

General Federation of Women's Clubs

http://n2t.net/ark:/99166/w6x67jxn (corporateBody)

Zitkala is the Indian name for Gertrude Bonnin, 1876-1938. From the guide to the National Council of American Indians records, 1926-1938, (L. Tom Perry Special Collections) ...

Kellogg Company

http://n2t.net/ark:/99166/w6pp369k (corporateBody)

Morton Salt Company

http://n2t.net/ark:/99166/w681013d (corporateBody)

Advertising laws.

http://n2t.net/ark:/99166/w6j461kg (corporateBody)

American Automobile Association (AAA)

http://n2t.net/ark:/99166/w6wx1f1d (corporateBody)

Ford motor company

http://n2t.net/ark:/99166/w6r53djn (corporateBody)

When Ford Motor Company was founded in 1903, Alexander Y. Malcolmson was elected the Company's first treasurer, but his assistant James Couzens actually managed financial functions. People holding the position of Ford Motor Company treasurer from 1903 to 1955 included Alexander Y. Malcolmson, 1903-1906; James J. Couzens, 1906-1915; Frank L. Klingensmith, 1915-1921; Edsel B Ford, 1921-1943; B. J. Craig, 1943-1946; and L. E. Briggs, 1946-1955. In 1903, the business office was in a small building o...

National Safety Council.

http://n2t.net/ark:/99166/w6ms7jk7 (corporateBody)

Coolidge, Calvin, 1872-1933

http://n2t.net/ark:/99166/w6f29nmw (person)

Epithet: president of the United States British Library Archives and Manuscripts Catalogue : Person : Description : ark:/81055/vdc_100000000497.0x00001d Calvin Coolidge's son John married John Trumbull's daughter Florence. From the description of Letter, 1931 March 16, Northampton, Mass., to John H. Trumbull, Plainville, Conn. (Hartford Public Library). WorldCat record id: 25622017 For information on Pres. Coolidge, see an encyclopedia. No information is...

Outdoor Advertising Association of America

http://n2t.net/ark:/99166/w6838h2g (corporateBody)

Professional and trade association representing the outdoor advertising industry; founded to promote outdoor advertising interests in the United States. OAAA members own and operate billboards, street furniture, transit, or other outdoor advertising displays. Members also include service providers to the industry, users of the outdoor medium, and others supporting its goals. From the description of Poster designs, ca. 1930-1940s and n.d. (Duke University Library). WorldCat record id:...

New England Confectionery Company

http://n2t.net/ark:/99166/w68h3sj9 (corporateBody)

War Advertising Council

http://n2t.net/ark:/99166/w6fr5ghv (corporateBody)

Advertising Council

http://n2t.net/ark:/99166/w6pw1cqb (corporateBody)

Advertising campaigns that supported the war effort were designed by the War Advertising Council and approved by appropriate U.S. government agencies during World War II. Actual advertisements were in turn sponsored by various businesses that would often add their company name to the ads. After the end of World War II, The War Advertising Council continued to produce public service campaigns. The name changed to the Advertising Council, more popularly known as the Ad Council. From th...

Lawton, Elizabeth.

http://n2t.net/ark:/99166/w6w16zj8 (person)